Trade Me has launched a new brand campaign in collaboration with Clemenger Group. The ads, directed by Wade Shotter of Finch, are now running across TV, social, and OOH.
Potato shaped like a bear? Got it. A car big enough for the whole family to annoy you? They’ve got that too. The campaign features just about anything you’d want or need accompanied by data on Trade Me transactions.
It’s a fun and straight-to-the-point campaign illustrating the usefulness and versatility of the platform.
“We’re delighted with the new campaign. It conveys the trust Kiwis have in Trade Me, helping them find the stuff they need, while capturing our brand’s unique and charming tone,” said Trade Me’s head of brand, Sarah O’Leary.
The campaign marks the third round of work released with Clemenger Group agencies, in collaboration between Clemenger BBDO Wellington and Colenso BBDO.
CLIENT: Trade Me
DIRECTOR OF BRAND, MARKETING AND COMMUNICATIONS: James Perrin
HEAD OF BRAND: Sarah O’Leary
BRAND MANAGER: Caroline Brown
AGENCY: Colenso BBDO / Clemenger BBDO Wellington
MEDIA AGENCY: MBM
PRODUCTION COMPANY: FINCH
DIRECTOR: Wade Shotter
MANAGING DIRECTOR: Corey Esse
EP: Rebekah ‘Bex’ Kelly
PRODUCER: Kristian Eek
DOP: Ziga Zupancic
EDITOR: Julian Currin
POST-PRODUCTION: Creature Post
COLOURIST: Matic Prusnik
ONLINE: Lakshman Anandanayagam
MUSIC COMPOSITION: Liquid Studios
SOUND DESIGN: Liquid Studios
SOUND ENGINEER: Craig Matuschka
STILLS PHOTOGRAPHY: Troy Goodall, Match Photographers