According to the report, half also stated that both new customers and regular customers encouraging friends and family to shop at their businesses was crucial to any sort of recovery.

Advertisers’ buying preferences for content publishers’ inventory remained stable this quarter despite the uncertainty of the times, with 40% opting to buy via an agency, 16% direct, 11% via programmatic guaranteed, and 33% via programmatic RTB/PMP.

At least for the foreseeable future, says Ogilvy and even when physical meetings are again a reality, the event industry’s approach will have transformed forever.