With the month-long observance of Ramadan having recently wrapped up, Google has released a special edition of it’s YouTube Leaderboard for Ramadan 2020.
“Ramadan has always embodied family, spiritual reflection, self-improvement, and worship,” said Google in a statement.
“This has not changed with the current climate of social distancing. In this special edition of the Ramadan Ads Leaderboard, brands weaved these values into powerful stories that reflected new consumer realities. The spots by Vivo and Adabi Malaysia, for instance, highlight how families can stay connected, even when apart, through the use of technology. In these unprecedented times, brands that helped to preserve the spirit, values, and traditions of Ramadan have captured the hearts and minds of consumers.”
Silaturahmi Setiap Hari
IM3 Ooredoo
“We ran the campaign to lift hope of young Indonesians, and spread optimism during these difficult times by empowering people to stay connected,” said Fahroni Arifin, VP of Brand Marketing, IM3 Ooredoo. “The key to winning the audience’s hearts in this pandemic era is to be the first that acknowledges the situation, and be the first to take action to help the audiences face these uncertain times”
Terus Jalankan Kebaikan
Telkomsel
https://www.youtube.com/watch?v=XrtprRKABAk
P&G #MaafIbuDiHidupku | #DiRumahAja dekatkan hati yang terpisah jarak, Ramadhan 2020 jadi spesial.
P&G Indonesia (Pantene)
Ramadan Ala Yang di Rumah Aja
Grab Indonesia
#RayaStyleLain with Vivo 2020
Vivo Malaysia
“This film is not the typical tearjerker that we are used to seeing each year,” said Brandon Lim Regional Director of Marketing and Strategy for APAC, Vivo Malaysia. “This film is special because it’s about having deep empathy for our users, see the best of our circumstances, and to celebrate HOPE with them”
Sempurnakan Waktu Berbuka
McDonald’s Malaysia
IKLAN RAYA ADABI 2020 | #AdabiRayaTetapRaya
Adabi Malaysia
How to Pray Taraweeh at Home
MuslimSg
Iss Ramadan Tang say miley aik taazgi bhara ghoont
Tang Pakistan
NESTLÉ MILKPAK Ramadan Recipe – Malai Paratha
Nestlé Milkpak
The YouTube Ramadan Ads Leaderboard is a list of the top 10 most popular video ads across Indonesia, Malaysia, Singapore, and Pakistan screened during the Ramadan period from April 2020 to May 2020. In no particular order, the list is determined using some of YouTube’s strongest signals of viewer choice – including factors like organic views and user retention, said Google.
