The North Face Korea has maintained its position as the market leader in the outdoor down category by highlighting the “exploration” of consumers in their everyday life.
Working with Seoul-based creative agency, Innored, we helped them build on this momentum with a case study and media engagement strategy highlighting the highly-successful ‘Catch! Enjoy Air Down’ campaign to increase brand awareness.
The campaign earned the brand a Silver Award in the Experiential/Events category at the prestigious Clio Awards.
The media engagement campaign saw The North Face’s ‘Catch! Enjoy Air Down’ campaign in South Korea featured widely in some of the world’s top trade publications.
Campaign Title: ‘CATCH! ENJOY AIR DOWN’
Client: North Face Korea
Creative Agency: Innored (이노레드)
Production Company: Space Monsters Content, Seoul
Producer: YK Kim
PR & Award Entry Content: Bobby Mc – Think Content Asia