CASE STUDY | MEDIA ENGAGEMENT | AWARD ENTRIES
The North Face: ‘Enjoy Air Down’
A case study and media engagement campaign for The North Face in South Korea.
The North Face Korea has maintained its position as the market leader in the outdoor down category by highlighting the “exploration” of consumers in their daily life.
Working with Seoul-based creative agency, Innored (이노레드), we helped them build on this momentum with a case study and media engagement strategy highlighting the highly-successful ‘Catch! Enjoy Air Down’ to increase brand awareness.
The case study has been submitted to some of the world’s top global awards shows (stay tuned!) and the media engagement campaign saw The North Face’s ‘Catch! Enjoy Air Down’ campaign in South Korea featured widely in some of the worlds top trade publications.