We Create Content

What’s Your Story?

We help brands tell
stories that impact.

An Agency That Tells Your Story

Marketing has changed. Consumers have more choices, they are better informed, and more than ever they want to build long-lasting relationships with brands. The only way to connect with consumers in a meaningful way is by telling them your story and telling it in a way that engages and inspires them.

The best stories are the ones that are impossible to forget. Brand stories that shape who you are, what you do and how you do it better than the rest. Great brands create carefully-crafted narratives that consumers want to engage with and want to share with others.

Think Content Asia works with innovative, data-driven organizations that want to build authentic connections with their audience through the power of inspirational storytelling that cuts through the noise and resonates across platforms.

It’s really quite simple: The brand with the best story wins.


Everything starts with data. We gather insights on your brand DNA, your audience, and your competition. Our creative team then tailors content strategies that will engage and inspire your audience to build a lasting relationship with your brand.


Our team of writers, designers, filmmakers, social media specialists and SEO experts get to work creating inspirational and innovative content that unpacks and explores your brand story. We assemble a chorus of voices and insights to create your brand’s singular, resonant voice.


Using data-driven insights, we create a precision-targeted mix of channels to reach and engage your audience across platforms. Our team then monitors and measures performance ensuring the optimal exposure and engagement with your brand.

If your content doesn't engage your audience, then your audience will engage with someone else.

Work We've Done

Samsung Card

Media Engagement

The North Face

Media Engagement

Haps Korea

Print & Digital Magazines


Media Engagement

What We Do

Think Content Asia specializes in creating inspirational storytelling and data-driven content strategies that resonate with audiences across platforms.


We start every client conversation with a simple question: “What’s your story?” We then work in collaboration with your team and other stakeholders to unpack and explore the essence of who you are, what you do and what makes you stand out from the rest.


Our team of professional journalists and authors create expertly-written content that transforms brands into publishers. We help you tell your story, in your voice, with pitch-perfect copy that engages your audience across digital and print.

Magazines, Newsletters & Blogs

Our team is made up of professional journalists and authors, including our founder who has launched two well-known magazines that have remained valuable sources of information for more than a decade. We create beautifully designed, well-crafted bespoke publications that inspire and inform your audience.

Media Engagement

Whether you’re announcing a new product or service, promoting an event or sharing news about your brand, being published in respected media sources creates instant credibility with audiences looking for unique insight and updates from brands.

Social & PR

As PR pro Robert Wynne puts it: “With advertising, you tell people how great you are. With publicity, others sing your praises. Which do you think is more effective?” The answer is simple, there is no greater way to build trust and credibility than to have people share your story.


Everything starts here. From Positioning, to Purpose to the ‘Big Idea’, this is where your organization comes to life. It’s the DNA from which everything else follows. From your look & feel, your logo, your color scheme and more — all combined to create the voice you share with the world.

Your brand is good at what it does. Let us help you tell more people about it.

Why You Should Work With Us

The short answer? We are good at what we do and we love doing it.

Think Content Asia was founded by Bobby McGill, a professional writer with a PhD in branding, who got his first break in 1997 covering the Dot.com boom in Silicon Valley for the San Francisco Chronicle and the San Francisco Examiner.

He would later move to Asia, where he founded Haps Korea Magazine and then Branding in Asia Magazine, through which he built an expansive network of some of the world’s most creative marketing minds.

By design, Think Content Asia maintains a small client list made up of innovative, data-driven brands. We won’t work with just anyone. We build long-lasting relationships with clients who want to inspire and engage their audiences with storytelling that builds relationships that endure.

Some Brands Our Team Has Worked With