Our team partnered with Seoul, South Korea-based creative agency, Innored (이노레드), to create a comprehensive case study and press release campaign about their innovative work for Samsung Card in the South Korean Market.
The campaign was a finalist at the highly-prestigious New York Festivals Advertising Awards for its creative approach to increasing consumer interest in Samsung Card’s offerings.
The media engagement project was also featured widely in the trade media which noted its unique creative approach to a work-related issue that office workers experience around the world.
Campaign Title: SAMSUNG CARD “Balance Makers”
Campaign Run Dates: Aug. 8th 2018 ~ Oct. 2018
Client: Samsung Card
Creative Agency: Innored (이노레드)
YK Kim – Production Director
Kyung-geun Lee – Production Producer
Sang-hun Back – D.O.P
Seung-min Park – Assistant Director
Filmmaking: Space Monster
Photos: Dash Studio
PR & Award Entry Content: Bobby McGill – Think Content Asia