Nike’s long-time creative agency Wieden + Kennedy Portland has taken the use of repurposed footage to impressive new heights with a new 90-second ad for the sportswear brand.
The spot, narrated by Megan Rapinoe, features LeBron James, Cristiano Ronaldo, Naomi Osaka, Eliud Kipchoge, Caster Semenya, Giannis Antetokounmpo, Serena Williams, Kylian Mbappé, and Colin Kaepernick.
W+K worked with Pulse Films director Oscar Hudson, along with editors Peter Wiedensmith and Jessica Baclesse, and the visual effects team at A52.
The creative challenge saw teams combing through 4,000 sports scenes before narrowing them down to 72 which were then placed side by side in 36 split-screen moments. According to Nike, there 24 sports represented by 53 athletes in the film.
Give it a look – it’s really quite impressive.
“You Can’t Stop Us,” is the third film in Nike’s campaign of the same name, and was released to coincide with the NBA’s return.
“Players may be back on the pitch, but we are not going back to an old normal. We need to continue to reimagine this world and make it better,” says Rapinoe. “We have all these people in the streets, using their voices, and those voices are being heard. I ask people to be energized by this moment and not let up. I believe it’s everybody’s responsibility to advocate for change.”
Credits
W+K PORTLAND
Executive Creative Directors Jason Bagley, Eric Baldwin
Creative Directors Alberto Ponte, Ryan O’Rourke
Copywriter Dylan Lee
Art Director Naoki Ga
Director of Production Matt Hunnicutt
Executive Producers Jake Grand, Krystle Mortimore
Senior Producers Katie McCain, Byron T. Oshiro
Associate Producers Samson Selam, Shani Storey
Global Brand Director André Gustavo
Brand Director Kate Rutkowski
Brand Manager Paanii Annan
Creative Operations Managers Saba Spencer, David Ramirez
Global Group Strategy Director Andy Lindblade, Paula Bloodworth
Media Team Danny Sheniak, Reme Debisschop, Emily Dalton, Vivian Zhang, Graham Wallace, Claudia Iraheta
Brand Strategy Directors Nathan Goldberg, AJ Blumenthal
Business Affairs Karen Crossley, Edith Ortiz, Emily Kahn
Broadcast Traffic Sabrina Reddy, Billy Mucha
Design Ops Manager/Design Producer Alicia Kuna, Michael Rosenau, Michael Frediani
Studio Designers Joan Comellas, Jamon Sin, Mitch Wilson
PRODUCTION COMPANY
Production Company Pulse Films
Director Oscar Hudson
DP Logan Triplett
Executive Producers Darren Foldes, Davud Karbassioun
Managing Director Hillary Rogers
Line Producer Dennis Beier
Production Designer Adam Wilson
Key Costumer Chris Araujo
EDITORIAL
Company JOINT
Editor Peter Wiedensmith, Jessica Baclesse
Cutting Assistant Jasmine McCullough, JC Nuñez
Assistant Editor Charlie Harrington, Kris Faris, Luke Buckley
After Effects Ben Corbin, Damian Riddell
Footage Researcher Izzie Raitt
Post Executive Producer Leslie Carthy
Post Producer Kathleen Russell
Post Production Coordinator Aubree VanDercar
VFX
Company A52
VFX Supervisor Patrick Murphy
Lead Flame Patrick Murphy
2D VFX Artists Urs Furrer, Stefan Gaillot, Matt Sousa, Steve Wolff, Hugh Seville, Richard Hirst, Adam Flynn, Michael Vaglienty, Enid Dalkoff, Kevin Stokes, Dan Ellis, Chris Riley, Rod Basham, Shauna Prescott, Susanne Scharping
CG Supervisor Andy Wilkoff
CG Modeler Dustin Mellum
3D Trackers Joe Chiechi, Michael Cardenas, Mike Bettinardi
Online Editor Kevin Stokes, Chris Riley, Sam Kolber
Managing Director Jennifer Sofio Hall
VFX Executive Producers Patrick Nugent, Kim Christensen
VFX Producer Everett Cross, Andrew Rosenberger, and Jillian Lynes
COLOR
Color Company A52
Colorist Daniel De Vue
Color Assists Corey Martinez, Dylan Bursick
Color Executive Producer Thatcher Peterson
Color Producer Jenny Bright
MUSIC
Artists Cowboys in Japan
Song Daylight
SOUND DESIGN
Sound Design Company JOINT
Sound Designer Noah Woodburn
Audio Assistant Natalie Huizenga
Executive Producer Leslie Carthy
MIX
Mix Company JOINT
Audio Mixer Noah Woodburn
Audio Assist Natalie Huizenga
Executive Producer Leslie Carthy
