At least for the foreseeable future, says Ogilvy and even when physical meetings are again a reality, the event industry’s approach will have transformed forever.
“Despite significant challenges this year, the long-term outlook for Southeast Asia's digital economy remains more robust than ever," said Aadarsh Baijal, Partner and Head of Digital Practice in Southeast Asia, Bain & Company.
AnyMind Group-owned CastingAsia influencer marketing agency has released a report charging shifts in strategies for influencer marketing campaigns by businesses in Southeast Asia, Hong Kong, Taiwan, and Japan during COVID-19.
The rise of new competitors is a given says Lux Research Analyst and co-author Jerrold Wang. Companies should focus on dealing with these challenges by rising to the occasion.
“We live in an increasingly visual world. Having the perfect image, video, or illustration can mean the difference between connecting with your audience or simply being bypassed,” said Kumiko Shimamoto, Vice President of Getty Images Asia.
INCA, GroupM’s influencer marketing arm, has struck a partnership with Hanson Robotics, creator of Sophia, ‘the world’s most advanced human-like robot’ to make her available as an influencer partner to brands in the APAC region.
According to new data from Nielsen Advertising Intelligence, total advertising spending in Indonesia is showing a rebound entering the third quarter of 2020, after experiencing pressure in the second quarter.
While Covid-19’s unfettered march across the globe has bought to a halt most international travel, more and more countries are investing in domestic tourism campaigns to boost this crucial sector of their economies.
Nike's long-time creative agency Wieden + Kennedy Portland has taken the use of repurposed footage to impressive new heights with a new 90-second ad for the sportswear brand.
AppsFlyer has released The State of Mobile Ad Fraud 2020 and, suffices it to say, it's not a pretty picture for the Asia-Pacific, with the region accounting for around 60% of the financial exposure worldwide.
The message comes as the COVID-19 pandemic has given rise to people's awareness of not only the importance of good health but also good health insurance.
We recently caught up with Scott Rose, Executive Director of New York Festivals to talk about launching the inspiration behind launching The Bowery Awards amid a pandemic, the jury selection, how it got its name, and the emphasis on independent work.
As we adapt to our new social-distanced lifestyles, there are many behaviors and attitudes that will carry forward into a post-COVID society – one of these being our relationship with our homes.
As part of an ongoing series, Branding in Asia talks to influencers across the globe, learning more about how they got started, what has driven their success, and other insights to inform both brands and aspiring influencers
Over the course of our conversation, we talk to King about whether AI is friend or foe, brands that have effectively implemented AI into their marketing strategy, ways in which the technology is currently lacking, her advice to marketers on how to use it, and more.
The study surveyed more than 8,000 individuals across Singapore, Malaysia, China, India, the United States, Canada, United Kingdom, and France. As part of the study, consumers rated their perceived strength of purpose of more than 75 brands
