News & Insight

Goodbye Boozy Receptions, Blingy Booths, and Glitzy Giveaways – Hello Virtual Events

At least for the foreseeable future, says Ogilvy and even when physical meetings are again a reality, the event industry’s approach will have transformed forever.

Southeast Asia’s Internet Economy Eclipses US $100 Billion in 2020

“Despite significant challenges this year, the long-term outlook for Southeast Asia's digital economy remains more robust than ever," said Aadarsh Baijal, Partner and Head of Digital Practice in Southeast Asia, Bain & Company.

COVID-19 Wipes US$13 Trillion Off Top Nation Brand Values

Vietnam is the fastest-growing nation brand in this year’s ranking, its brand value skyrocketing 29% to US$319 billion.

Vietnam’s Clean Air High School on SE Asia’s Tallest Building

While Vietnam is on its way to tackle air pollution, a lot can be done to protect its citizens against fine dust.

TikTok Now the #1 Most Downloaded Entertainment App in SE Asia

Thailand and Vietnam have the third and fourth highest download index respectively this year, while the Philippines ranks #11.

Video Remains Top Draw for APAC Brands as Mobile Ad Spending Remains Resilient

Half (48%) of marketers across APAC, 45% in India and 36% in Indonesia are planning to focus on mobile video in their advertising.

Branding Campaigns in Southeast Asia Rise 85% Amid COVID-10

AnyMind Group-owned CastingAsia influencer marketing agency has released a report charging shifts in strategies for influencer marketing campaigns by businesses in Southeast Asia, Hong Kong, Taiwan, and Japan during COVID-19.

Bans on Products Validates China’s Global Competitiveness Says Report

The rise of new competitors is a given says Lux Research Analyst and co-author Jerrold Wang. Companies should focus on dealing with these challenges by rising to the occasion.

How Can Brands Better Connect Visually with SE Asian Audiences?

“We live in an increasingly visual world. Having the perfect image, video, or illustration can mean the difference between connecting with your audience or simply being bypassed,” said Kumiko Shimamoto, Vice President of Getty Images Asia.

Influencer ‘Sophia the Robot’ Signs on with INCA for Representation in APAC

INCA, GroupM’s influencer marketing arm, has struck a partnership with Hanson Robotics, creator of Sophia, ‘the world’s most advanced human-like robot’ to make her available as an influencer partner to brands in the APAC region.

Adspend in Indonesia Sees Rebound Entering Q3 – TV Dominates at 72%

According to new data from Nielsen Advertising Intelligence, total advertising spending in Indonesia is showing a rebound entering the third quarter of 2020, after experiencing pressure in the second quarter.

Asia Looks to Revive a Struggling Tourism Industry With Domestic Ad Campaigns

While Covid-19’s unfettered march across the globe has bought to a halt most international travel, more and more countries are investing in domestic tourism campaigns to boost this crucial sector of their economies.

Nike’s New ‘You Can’t Stop Us’ Ad is an Editing Marvel

Nike's long-time creative agency Wieden + Kennedy Portland has taken the use of repurposed footage to impressive new heights with a new 90-second ad for the sportswear brand.

The Asia-Pacific Makes up Nearly 60% of Financial Exposure to Ad Fraud Worldwide

AppsFlyer has released The State of Mobile Ad Fraud 2020 and, suffices it to say, it's not a pretty picture for the Asia-Pacific, with the region accounting for around 60% of the financial exposure worldwide.

Tipco Juice in Thailand Brands Itself as a New Kind of Health Insurance

The message comes as the COVID-19 pandemic has given rise to people's awareness of not only the importance of good health but also good health insurance.

Scott Rose on The Bowery Awards and its Emphasis on Independent Work

We recently caught up with Scott Rose, Executive Director of New York Festivals to talk about launching the inspiration behind launching The Bowery Awards amid a pandemic, the jury selection, how it got its name, and the emphasis on independent work.

Post COVID-19 Consumer Trends: ‘Elevated Homebodies’ – What This Means for Brands

As we adapt to our new social-distanced lifestyles, there are many behaviors and attitudes that will carry forward into a post-COVID society – one of these being our relationship with our homes.

Profile: Influencer Dustin Phuc Nguyen – Vietnam

As part of an ongoing series, Branding in Asia talks to influencers across the globe, learning more about how they got started, what has driven their success, and other insights to inform both brands and aspiring influencers

Katie King on the Increasing Presence of AI in Marketing

Over the course of our conversation, we talk to King about whether AI is friend or foe, brands that have effectively implemented AI into their marketing strategy, ways in which the technology is currently lacking, her advice to marketers on how to use it, and more.

Asia’s Consumers Are Less Forgiving of Brands Says Global Survey

The study surveyed more than 8,000 individuals across Singapore, Malaysia, China, India, the United States, Canada, United Kingdom, and France. As part of the study, consumers rated their perceived strength of purpose of more than 75 brands

Articles published in collaboration with our content partner, Branding in Asia Magazine