Legendary Ad Man Sir John Hegarty & Nick Worthington on Creating Meaningful Brands

New Zealand's Colenso BBDO recently posted a video of a one-hour sit down between their creative chairman Nick Worthington with legendary adman Sir John Hegarty as part of the Love This Speaker Series event in Auckland.

New Zealand’s Colenso BBDO recently posted a video of a one-hour sit down between their creative chairman Nick Worthington with legendary adman Sir John Hegarty as part of the Love This Speaker Series event in Auckland.

With nearly a century of advertising experience between them, the two offer great insight into how they built brands such as Phileas Fogg, Haagen Dazs, Audi, Levi’s and Camden Town Brewery. They also discussed how to build and scale a company while “preserving your creative culture – and why having a point of view on the world in advertising (and beyond) is essential.”

 

This article is published through our partnership with Branding in Asia Magazine.