Legendary Ad Man Sir John Hegarty & Nick Worthington on Creating Meaningful Brands

New Zealand’s Colenso BBDO recently posted a video of a one-hour sit down between their creative chairman Nick Worthington with legendary adman Sir John Hegarty as part of the Love This Speaker Series event in Auckland.

With nearly a century of advertising experience between them, the two offer great insight into how they built brands such as Phileas Fogg, Haagen Dazs, Audi, Levi’s and Camden Town Brewery. They also discussed how to build and scale a company while “preserving your creative culture – and why having a point of view on the world in advertising (and beyond) is essential.”

 

This was published in collaboration with our content partner, Branding in Asia Magazine

Think Content Asia
We Create Engaging Content

The Latest

Goodbye Boozy Receptions, Blingy Booths, and Glitzy Giveaways – Hello Virtual Events

At least for the foreseeable future, says Ogilvy and even when physical meetings are again a reality, the event industry’s approach will have transformed forever.

Southeast Asia’s Internet Economy Eclipses US $100 Billion in 2020

“Despite significant challenges this year, the long-term outlook for Southeast Asia's digital economy remains more robust than ever," said Aadarsh Baijal, Partner and Head of Digital Practice in Southeast Asia, Bain & Company.

COVID-19 Wipes US$13 Trillion Off Top Nation Brand Values

Vietnam is the fastest-growing nation brand in this year’s ranking, its brand value skyrocketing 29% to US$319 billion.

Vietnam’s Clean Air High School on SE Asia’s Tallest Building

While Vietnam is on its way to tackle air pollution, a lot can be done to protect its citizens against fine dust.

TikTok Now the #1 Most Downloaded Entertainment App in SE Asia

Thailand and Vietnam have the third and fourth highest download index respectively this year, while the Philippines ranks #11.

Video Remains Top Draw for APAC Brands as Mobile Ad Spending Remains Resilient

Half (48%) of marketers across APAC, 45% in India and 36% in Indonesia are planning to focus on mobile video in their advertising.

Branding Campaigns in Southeast Asia Rise 85% Amid COVID-10

AnyMind Group-owned CastingAsia influencer marketing agency has released a report charging shifts in strategies for influencer marketing campaigns by businesses in Southeast Asia, Hong Kong, Taiwan, and Japan during COVID-19.