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Instagram Will Roll Out Test Hiding ‘Likes’ on Some Users in the United States

On Friday, Instagram CEO Adam Mosseri announced that the platform will start hiding “like” counts on users’ posts in the US next week.

“We will make decisions that hurt the business if they help people’s well-being and health,” Mosseri said on stage at event according to the Wired’s Adrienne So.

So reports that Instagram will hide like counts for certain users in the US as part of a test already underway in other countries as part of its efforts to create a “less pressured environment”.

The test was first rolled out in Canada, along with Ireland, Italy, Japan, Brazil, Australia, and New Zealand. Instagram parent company Facebook is also running a test of hiding like counts in Australia.

Instagram influencers told Business Insider that they are seeing the effects of the change saying that their posts are getting less reach than before.