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INSIGHT
analysis, creative work, news
Six Trends Reshaping the Consumer Brand Experience Landscape in 2022
Only One-Third of Marketers Say Their Brand Strategies Address Climate Change
The Asia Pacific to Lead Global Customer Experience Investment in 2022
Looking for Stronger Customer Loyalty? Focus on Real-Time, Omnichannel Experiences
The Pandemic Changed Youth Culture in the Asia Pacific – What Impact Does That Have on Brands?
Don’t Want to Post a No Filter Selfie? Dove Campaign Focuses on Diminishing Self-Esteem
APAC Ad Spend to Grow 5.9% in 2022 with Digital Taking a Over 60% of the Share
TikTok is the World’s Fastest Growing Brand – Now Ranked as the 18th Most Valuable
Singapore Campaign Tackles the Problem of Which Relatives to Invite to Chinese New Year Celebrations
Nearly 60 Percent of Consumers Buy Brands Based on Values and Beliefs
Powerful Drunk Driving Campaign ‘Dad’ Launches in Thailand
Ditch the Dating List Requirements says Campaign from Coffee Meets Bagel in Hong Kong & Singapore
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featured insights
The Global Ad Market Has Record Growth in 2021 – Rising 23.8% to $771 Billion
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52% of Consumers Find Gift Inspiration from Social Media Ads
How Often Should Your Brand Post on Social Media?
40% of IT Companies Don’t Have A Planned Budget For Social Media Activity
More Than a Third of Global Consumers Are Willing to Pay More for Sustainability
Balance Mouse – Samsung Card’s Innovative Work-Life Balance Campaign
Survey Finds Marketers Are Still Struggling to Measure ROI
Interview: Satish Krishnamurthy – ‘For Consumers, Everything Exists in a Cohesive Experience’
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