INSIGHT

analysis, creative work, news

Six Trends Reshaping the Consumer Brand Experience Landscape in 2022

Only One-Third of Marketers Say Their Brand Strategies Address Climate Change

The Asia Pacific to Lead Global Customer Experience Investment in 2022

Looking for Stronger Customer Loyalty? Focus on Real-Time, Omnichannel Experiences

The Pandemic Changed Youth Culture in the Asia Pacific – What Impact Does That Have on Brands?

Don’t Want to Post a No Filter Selfie? Dove Campaign Focuses on Diminishing Self-Esteem

APAC Ad Spend to Grow 5.9% in 2022 with Digital Taking a Over 60% of the Share

TikTok is the World’s Fastest Growing Brand – Now Ranked as the 18th Most Valuable

Singapore Campaign Tackles the Problem of Which Relatives to Invite to Chinese New Year Celebrations

Nearly 60 Percent of Consumers Buy Brands Based on Values and Beliefs

Powerful Drunk Driving Campaign ‘Dad’ Launches in Thailand

Ditch the Dating List Requirements says Campaign from Coffee Meets Bagel in Hong Kong & Singapore

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The Global Ad Market Has Record Growth in 2021 – Rising 23.8% to $771 Billion

Social Media is the Future of eCommerce Says New Research from Essence

Growing Popularity of ‘Dark Kitchens’ Sees the F&B Industry Refocus Branding on Digital Diners

52% of Consumers Find Gift Inspiration from Social Media Ads

How Often Should Your Brand Post on Social Media?

40% of IT Companies Don’t Have A Planned Budget For Social Media Activity

More Than a Third of Global Consumers Are Willing to Pay More for Sustainability

Balance Mouse – Samsung Card’s Innovative Work-Life Balance Campaign

Survey Finds Marketers Are Still Struggling to Measure ROI

Interview: Satish Krishnamurthy – ‘For Consumers, Everything Exists in a Cohesive Experience’