Hilarious Tourism Campaign in Iceland Pokes Fun at Mark Zuckerberg’s ‘Metaverse’

Actor Jörundur Ragnarsson plays Zack Mosbersson
"Some said an open-world experience this immersive wasn’t possible. But it’s already here. And you don’t even need silly VR headsets."

A funny new satirical travel ad from Iceland is mocking Mark Zuckerberg along with Facebook’s recent name change to Meta and its VR-fueled drams of creating the metaverse.

The campaign — called “Inspired by Iceland” — describes the Icelandverse as “an immersive open-world experience millions of years in the making, that will allow people to be present with each other in captivating real-life spaces.”

“Hi, and welcome to this very natural setting,” the video’s host tells viewers from inside his modern, minimal room. “Today, I want to talk about a revolutionary approach on how to connect our world without being super weird.”

“What do we call this no-so-chapter in human connectivity?” says the Zuckerberg-like narrator. “Icelandverse. Enhanced, actual reality. Without silly-looking headsets.”

He then goes on to talk about how “everything has been real for millions of years” while at the same time trying and failing to open a door.

Check it out, it’s quite funny.

Mark Zuckerberg saw the video and left a comment on the video saying, “Amazing. I need to make a trip to the Icelandverse soon. Glad you’re wearing sunscreen too 🤣”

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This was published through our partnership with Branding in Asia Magazine.