Clever Campaign in Thailand Calls on People to Think Before Throwing That Mask Away

Thailand-based real estate brand Singha Estate has launched a new campaign created by Columbus Agency Thailand raising awareness about the problem of improperly discarding used facial masks.

The campaign called #SeaYouTomorrow “Masks Alive” offers up a series of striking visuals showing discarded used masks. Not only is this an environmental concern, but there is also the issue that the masks could still be home to COVID-19 says the campaign.

The campaign also includes a 30-second spot running on social media that dramatically makes its point in a way you might not expect, and which we will not spoil for you. Give it a watch:


Advertising Agency: Columbus Agency Thailand, Bangkok
Executive Creative Director: Panupan Supapan
Creative Director: Anjawin Shinkhem
Junior Art Director: Chanawit Matha
Junior Copy Writer: Krittpaps Chatudomkun
Strategic Planning Director: Pongsakorn Lertcumpeesil
Account Executive: Yosawadee Namnart
Associate Digital Solution Director: Jarinya Thaichay
Photographer: Bob Eye View

This was published in collaboration with our content partner, Branding in Asia Magazine

Bobby McGill
Bobby is the founder and CEO of Think Content Asia.

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