Thailand-based real estate brand Singha Estate has launched a new campaign created by Columbus Agency Thailand raising awareness about the problem of improperly discarding used facial masks.
The campaign called #SeaYouTomorrow “Masks Alive” offers up a series of striking visuals showing discarded used masks. Not only is this an environmental concern, but there is also the issue that the masks could still be home to COVID-19 says the campaign.
The campaign also includes a 30-second spot running on social media that dramatically makes its point in a way you might not expect, and which we will not spoil for you. Give it a watch:
Advertising Agency: Columbus Agency Thailand, Bangkok
Executive Creative Director: Panupan Supapan
Creative Director: Anjawin Shinkhem
Junior Art Director: Chanawit Matha
Junior Copy Writer: Krittpaps Chatudomkun
Strategic Planning Director: Pongsakorn Lertcumpeesil
Account Executive: Yosawadee Namnart
Associate Digital Solution Director: Jarinya Thaichay
Photographer: Bob Eye View