Influencer ‘Sophia the Robot’ Signs on with INCA for Representation in APAC

INCA, GroupM’s influencer marketing arm, has struck a partnership with Hanson Robotics, creator of Sophia, ‘the world’s most advanced human-like robot’ to make her available as an influencer partner to brands in the APAC region.

Profile: Influencer Dustin Phuc Nguyen – Vietnam

As part of an ongoing series, Branding in Asia talks to influencers across the globe, learning more about how they got started, what has driven their success, and other insights to inform both brands and aspiring influencers

Profile: Kevin LaSean AKA XpertThief – USA

Along with his Instagram (@kevinlasean) where he has an impressive 350 thousand followers, you can also find the musician, vlogger, skit actor, and avowed nipponophile on Spotify, Apple Music, and Soundcloud.

Instagram Will Roll Out Test Hiding ‘Likes’ on Some Users in the United States

On Friday, Instagram CEO Adam Mosseri announced that the platform will start hiding "like" counts on users' posts in the US next week. "We will...

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AMEX Research Shows Business Improvement in Singapore But Concerns Remain

According to the report, half also stated that both new customers and regular customers encouraging friends and family to shop at their businesses was crucial to any sort of recovery.

Digital Advertising in Australia Bounces Back in Q3

Advertisers’ buying preferences for content publishers’ inventory remained stable this quarter despite the uncertainty of the times, with 40% opting to buy via an agency, 16% direct, 11% via programmatic guaranteed, and 33% via programmatic RTB/PMP.

Goodbye Boozy Receptions, Blingy Booths, and Glitzy Giveaways – Hello Virtual Events

At least for the foreseeable future, says Ogilvy and even when physical meetings are again a reality, the event industry’s approach will have transformed forever.

Southeast Asia’s Internet Economy Eclipses US $100 Billion in 2020

“Despite significant challenges this year, the long-term outlook for Southeast Asia's digital economy remains more robust than ever," said Aadarsh Baijal, Partner and Head of Digital Practice in Southeast Asia, Bain & Company.