Branding

Goodbye Boozy Receptions, Blingy Booths, and Glitzy Giveaways – Hello Virtual Events

At least for the foreseeable future, says Ogilvy and even when physical meetings are again a reality, the event industry’s approach will have transformed forever.

COVID-19 Wipes US$13 Trillion Off Top Nation Brand Values

Vietnam is the fastest-growing nation brand in this year’s ranking, its brand value skyrocketing 29% to US$319 billion.

Branding Campaigns in Southeast Asia Rise 85% Amid COVID-10

AnyMind Group-owned CastingAsia influencer marketing agency has released a report charging shifts in strategies for influencer marketing campaigns by businesses in Southeast Asia, Hong Kong, Taiwan, and Japan during COVID-19.

How Can Brands Better Connect Visually with SE Asian Audiences?

“We live in an increasingly visual world. Having the perfect image, video, or illustration can mean the difference between connecting with your audience or simply being bypassed,” said Kumiko Shimamoto, Vice President of Getty Images Asia.

Tipco Juice in Thailand Brands Itself as a New Kind of Health Insurance

The message comes as the COVID-19 pandemic has given rise to people's awareness of not only the importance of good health but also good health insurance.

The Importance of ‘Authenticity’ and Other Brand Trends for 2019

Marketers used to pay lip service to "authenticity" because businesses have always had the instinct to want to protect their information and avoid being transparent for fear of potential consequences.

The Latest

AMEX Research Shows Business Improvement in Singapore But Concerns Remain

According to the report, half also stated that both new customers and regular customers encouraging friends and family to shop at their businesses was crucial to any sort of recovery.

Digital Advertising in Australia Bounces Back in Q3

Advertisers’ buying preferences for content publishers’ inventory remained stable this quarter despite the uncertainty of the times, with 40% opting to buy via an agency, 16% direct, 11% via programmatic guaranteed, and 33% via programmatic RTB/PMP.

Goodbye Boozy Receptions, Blingy Booths, and Glitzy Giveaways – Hello Virtual Events

At least for the foreseeable future, says Ogilvy and even when physical meetings are again a reality, the event industry’s approach will have transformed forever.

Southeast Asia’s Internet Economy Eclipses US $100 Billion in 2020

“Despite significant challenges this year, the long-term outlook for Southeast Asia's digital economy remains more robust than ever," said Aadarsh Baijal, Partner and Head of Digital Practice in Southeast Asia, Bain & Company.