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Instagram Will Roll Out Test Hiding ‘Likes’ on Some Users in the United States

On Friday, Instagram CEO Adam Mosseri announced that the platform will start hiding "like" counts on users' posts in the US next week. "We will...

Spending on Advertising Expected to Rise 6% Globally Next year

According to a new report from Warc, advertising spend is set to rise next year across all 19 product categories, setting the stage for...

The Importance of ‘Authenticity’ and Other Brand Trends for 2019

Marketers used to pay lip service to "authenticity" because businesses have always had the instinct to want to protect their information and avoid being transparent for fear of potential consequences.

Instagram Will Roll Out Test Hiding ‘Likes’ on Some Users in the United States

On Friday, Instagram CEO Adam Mosseri announced that the platform will start hiding "like" counts on users' posts in the US next week. "We will...

Spending on Advertising Expected to Rise 6% Globally Next year

According to a new report from Warc, advertising spend is set to rise next year across all 19 product categories, setting the stage for...

The Importance of ‘Authenticity’ and Other Brand Trends for 2019

Marketers used to pay lip service to "authenticity" because businesses have always had the instinct to want to protect their information and avoid being transparent for fear of potential consequences.