Advertising

Digital Advertising in Australia Bounces Back in Q3

Advertisers’ buying preferences for content publishers’ inventory remained stable this quarter despite the uncertainty of the times, with 40% opting to buy via an agency, 16% direct, 11% via programmatic guaranteed, and 33% via programmatic RTB/PMP.

Vietnam’s Clean Air High School on SE Asia’s Tallest Building

While Vietnam is on its way to tackle air pollution, a lot can be done to protect its citizens against fine dust.

Video Remains Top Draw for APAC Brands as Mobile Ad Spending Remains Resilient

Half (48%) of marketers across APAC, 45% in India and 36% in Indonesia are planning to focus on mobile video in their advertising.

Asia Looks to Revive a Struggling Tourism Industry With Domestic Ad Campaigns

While Covid-19’s unfettered march across the globe has bought to a halt most international travel, more and more countries are investing in domestic tourism campaigns to boost this crucial sector of their economies.

Nike’s New ‘You Can’t Stop Us’ Ad is an Editing Marvel

Nike's long-time creative agency Wieden + Kennedy Portland has taken the use of repurposed footage to impressive new heights with a new 90-second ad for the sportswear brand.

Top 10 Most Popular Ramadan YouTube Ads for Indonesia, Malaysia, Singapore, and Pakistan

With the month-long observance of Ramadan having recently wrapped up, Google has released a special edition of it's YouTube Leaderboard for Ramadan 2020.

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AMEX Research Shows Business Improvement in Singapore But Concerns Remain

According to the report, half also stated that both new customers and regular customers encouraging friends and family to shop at their businesses was crucial to any sort of recovery.

Digital Advertising in Australia Bounces Back in Q3

Advertisers’ buying preferences for content publishers’ inventory remained stable this quarter despite the uncertainty of the times, with 40% opting to buy via an agency, 16% direct, 11% via programmatic guaranteed, and 33% via programmatic RTB/PMP.

Goodbye Boozy Receptions, Blingy Booths, and Glitzy Giveaways – Hello Virtual Events

At least for the foreseeable future, says Ogilvy and even when physical meetings are again a reality, the event industry’s approach will have transformed forever.

Southeast Asia’s Internet Economy Eclipses US $100 Billion in 2020

“Despite significant challenges this year, the long-term outlook for Southeast Asia's digital economy remains more robust than ever," said Aadarsh Baijal, Partner and Head of Digital Practice in Southeast Asia, Bain & Company.