Advertisers’ buying preferences for content publishers’ inventory remained stable this quarter despite the uncertainty of the times, with 40% opting to buy via an agency, 16% direct, 11% via programmatic guaranteed, and 33% via programmatic RTB/PMP.
While Covid-19’s unfettered march across the globe has bought to a halt most international travel, more and more countries are investing in domestic tourism campaigns to boost this crucial sector of their economies.
Nike's long-time creative agency Wieden + Kennedy Portland has taken the use of repurposed footage to impressive new heights with a new 90-second ad for the sportswear brand.
With the month-long observance of Ramadan having recently wrapped up, Google has released a special edition of it's YouTube Leaderboard for Ramadan 2020.
According to the report, half also stated that both new customers and regular customers encouraging friends and family to shop at their businesses was crucial to any sort of recovery.
Advertisers’ buying preferences for content publishers’ inventory remained stable this quarter despite the uncertainty of the times, with 40% opting to buy via an agency, 16% direct, 11% via programmatic guaranteed, and 33% via programmatic RTB/PMP.
At least for the foreseeable future, says Ogilvy and even when physical meetings are again a reality, the event industry’s approach will have transformed forever.
“Despite significant challenges this year, the long-term outlook for Southeast Asia's digital economy remains more robust than ever," said Aadarsh Baijal, Partner and Head of Digital Practice in Southeast Asia, Bain & Company.