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AMEX Research Shows Business Improvement in Singapore But Concerns Remain

According to the report, half also stated that both new customers and regular customers encouraging friends and family to shop at their businesses was crucial to any sort of recovery.

Digital Advertising in Australia Bounces Back in Q3

Advertisers’ buying preferences for content publishers’ inventory remained stable this quarter despite the uncertainty of the times, with 40% opting to buy via an agency, 16% direct, 11% via programmatic guaranteed, and 33% via programmatic RTB/PMP.

Southeast Asia’s Internet Economy Eclipses US $100 Billion in 2020

“Despite significant challenges this year, the long-term outlook for Southeast Asia's digital economy remains more robust than ever," said Aadarsh Baijal, Partner and Head of Digital Practice in Southeast Asia, Bain & Company.

COVID-19 Wipes US$13 Trillion Off Top Nation Brand Values

Vietnam is the fastest-growing nation brand in this year’s ranking, its brand value skyrocketing 29% to US$319 billion.

Vietnam’s Clean Air High School on SE Asia’s Tallest Building

While Vietnam is on its way to tackle air pollution, a lot can be done to protect its citizens against fine dust.

TikTok Now the #1 Most Downloaded Entertainment App in SE Asia

Thailand and Vietnam have the third and fourth highest download index respectively this year, while the Philippines ranks #11.

Video Remains Top Draw for APAC Brands as Mobile Ad Spending Remains Resilient

Half (48%) of marketers across APAC, 45% in India and 36% in Indonesia are planning to focus on mobile video in their advertising.

Bans on Products Validates China’s Global Competitiveness Says Report

The rise of new competitors is a given says Lux Research Analyst and co-author Jerrold Wang. Companies should focus on dealing with these challenges by rising to the occasion.

Influencer ‘Sophia the Robot’ Signs on with INCA for Representation in APAC

INCA, GroupM’s influencer marketing arm, has struck a partnership with Hanson Robotics, creator of Sophia, ‘the world’s most advanced human-like robot’ to make her available as an influencer partner to brands in the APAC region.

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AMEX Research Shows Business Improvement in Singapore But Concerns Remain

According to the report, half also stated that both new customers and regular customers encouraging friends and family to shop at their businesses was crucial to any sort of recovery.

Digital Advertising in Australia Bounces Back in Q3

Advertisers’ buying preferences for content publishers’ inventory remained stable this quarter despite the uncertainty of the times, with 40% opting to buy via an agency, 16% direct, 11% via programmatic guaranteed, and 33% via programmatic RTB/PMP.

Goodbye Boozy Receptions, Blingy Booths, and Glitzy Giveaways – Hello Virtual Events

At least for the foreseeable future, says Ogilvy and even when physical meetings are again a reality, the event industry’s approach will have transformed forever.

Southeast Asia’s Internet Economy Eclipses US $100 Billion in 2020

“Despite significant challenges this year, the long-term outlook for Southeast Asia's digital economy remains more robust than ever," said Aadarsh Baijal, Partner and Head of Digital Practice in Southeast Asia, Bain & Company.