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Think Content Asia

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Global Investment in Advertising Expected to Grow Over 5%

Global advertising investment is forecast to grow by 5.8% globally in 2021, according to the first dentsu Ad Spend Report since the global pandemic began.

Interview With Sir Martin Sorrell

Recently, the founder of Think Content Asia and Branding in Asia sat down for an interview with ad world icon Sir Martin Sorrell. 

Unilever to Resume Advertising on Facebook, Instagram & Twitter Following Six Month Boycott

The boycott began for the global brand in June, based on its "Responsibility Framework, which is rooted in the belief that we must create a diverse partner network that promotes a positive digital advertising ecosystem for consumers, brands, and society," said Unilever.

Brands That Use Product Intelligence Are 5.5 Times More Likely to See 25% Growth YoY

The report finds companies that haven’t embraced product intelligence as a business growth strategy are leaving revenue on the table, with most companies saying they don’t have the proper tools in place to understand and act on customer data.

AMEX Research Shows Business Improvement in Singapore But Concerns Remain

According to the report, half also stated that both new customers and regular customers encouraging friends and family to shop at their businesses was crucial to any sort of recovery.

Digital Advertising in Australia Bounces Back in Q3

Advertisers’ buying preferences for content publishers’ inventory remained stable this quarter despite the uncertainty of the times, with 40% opting to buy via an agency, 16% direct, 11% via programmatic guaranteed, and 33% via programmatic RTB/PMP.

Southeast Asia’s Internet Economy Eclipses US $100 Billion in 2020

“Despite significant challenges this year, the long-term outlook for Southeast Asia's digital economy remains more robust than ever," said Aadarsh Baijal, Partner and Head of Digital Practice in Southeast Asia, Bain & Company.

COVID-19 Wipes US$13 Trillion Off Top Nation Brand Values

Vietnam is the fastest-growing nation brand in this year’s ranking, its brand value skyrocketing 29% to US$319 billion.

Vietnam’s Clean Air High School on SE Asia’s Tallest Building

While Vietnam is on its way to tackle air pollution, a lot can be done to protect its citizens against fine dust.

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