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Bobby McGill

Bobby McGill

Bobby is the founder and CEO of Think Content Asia and the Publisher of Branding in Asia Magazine.

Powerful Drunk Driving Campaign ‘Dad’ Launches in Thailand

December 17, 2021

How Often Should Your Brand Post on Social Media?

November 10, 2021

Balance Mouse – Samsung Card’s Innovative Work-Life Balance Campaign

October 10, 2021

McDonald’s COVID Campaign Celebrates Stay at Home ‘Cocoon Culture’

April 30, 2021

Q&A: David Storey – It’s Time to Create Work That Has Real Impact

March 26, 2021

Interview With Sir Martin Sorrell

January 29, 2021

Interview With Nigel Richardson – Ikea’s Head of Marketing in Southeast Asia

January 9, 2021

Goodbye Boozy Receptions, Blingy Booths, and Glitzy Giveaways – Hello Virtual Events

November 17, 2020

Branding Campaigns in Southeast Asia Rise 85% Amid COVID-10

September 17, 2020

How Can Brands Better Connect Visually with SE Asian Audiences?

August 29, 2020
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featured insights

New Report Emphasizes the Importance for Brands to Integrate AI – ‘Adopt or Fail’

March 31, 2022

The Asia Pacific to Lead Global Customer Experience Investment in 2022

February 23, 2022

The Pandemic Changed Youth Culture in the Asia Pacific – What Impact Does That Have on Brands?

February 18, 2022

APAC Ad Spend to Grow 5.9% in 2022 with Digital Taking a Over 60% of the Share

January 31, 2022

TikTok is the World’s Fastest Growing Brand – Now Ranked as the 18th Most Valuable

January 28, 2022

Asia Pacific’s Advertising Economy Shows Strong Growth Rising by 16.5% in 2021

December 7, 2021

The Global Ad Market Has Record Growth in 2021 – Rising 23.8% to $771 Billion

December 3, 2021

Social Media is the Future of eCommerce Says New Research from Essence

November 23, 2021
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