Bobby McGill

At least for the foreseeable future, says Ogilvy and even when physical meetings are again a reality, the event industry’s approach will have transformed forever.

AnyMind Group-owned CastingAsia influencer marketing agency has released a report charging shifts in strategies for influencer marketing campaigns by businesses in Southeast Asia, Hong Kong, Taiwan, and Japan during COVID-19.

“We live in an increasingly visual world. Having the perfect image, video, or illustration can mean the difference between connecting with your audience or simply being bypassed,” said Kumiko Shimamoto, Vice President of Getty Images Asia.

We recently caught up with Scott Rose, Executive Director of New York Festivals to talk about launching the inspiration behind launching The Bowery Awards amid a pandemic, the jury selection, how it got its name, and the emphasis on independent work.

As part of an ongoing series, Branding in Asia talks to influencers across the globe, learning more about how they got started, what has driven their success, and other insights to inform both brands and aspiring influencers

Over the course of our conversation, we talk to King about whether AI is friend or foe, brands that have effectively implemented AI into their marketing strategy, ways in which the technology is currently lacking, her advice to marketers on how to use it, and more.

With great progress comes hardship and happiness, and there's still some of that every day. I fell in love with the industry because it’s the only one I knew that, in a way,  combined art and commerce.

Thailand-based real estate brand Singha Estate has launched a new campaign created by Columbus Agency Thailand raising awareness about the problem of improperly discarding used facial masks.

Along with his Instagram (@kevinlasean) where he has an impressive 350 thousand followers, you can also find the musician, vlogger, skit actor, and avowed nipponophile on Spotify, Apple Music, and Soundcloud.