About Us

Words, images, film, and the strategy that brings them all together – Think Content Asia is a storytelling agency run by imaginative souls who love to create engaging content and share it with as many people as possible.


Over the years our agency has aligned with some of the marketing world’s most creative minds, precision strategists, and collaborative thinkers. All unified under the belief that brands should think content.

Our Founder

Think Content Asia was founded by Bobby McGill, who got his first career break covering the Dot.com boom for the San Francisco Chronicle and Examiner.  

Over the course of his career, Dr. McGill has interviewed luminaries including President George W. Bush, Vice President Al Gore, Sir Martin Sorell, and others.

He later moved to South Korea where he founded Haps Korea lifestyle magazine and then later Branding in Asia Magazine, a leading source for insight on the ad industry.

Dr. McGill has a Ph.D. in International Studies with an emphasis on destination branding, having spent more than a decade as s Professor at Dongseo University in South Korea lecturing on branding, advertising, consumer behavior, and marketing communications.