Global icon and legendary contemporary artist Andy Warhol has been re-imagined in an SK-II PITERA Limited Edition campaign launch: ‘Broadcast Your Beauty.
The campaign is designed around Andy Warhol’s philosophy of beauty and his fascination with performance art, filmmaking, and pop culture.
It also announces the launch of the Andy Warhol x SK-II PITERA Essence Limited Edition collection, which the premium skincare brand launched ahead of the world’s biggest online shopping event – Double 11 or Singles Day.
Inspired by a shared beauty philosophy that all is beautiful, the collection features three famous quotes “All is pretty”, “If everybody is not a beauty, then nobody is”, “I’ve never met a person I wouldn’t call a beauty.”
The bottles also feature a bold, iconic technicolor print that is a signature of Andy Warhol TV – a broadcast medium that Andy Warhol loved to experiment with his pop art creations.
The production company on the campaign is Unlisted.
“At SK-II, we are constantly decoding pop culture to connect with the consumers of this generation, especially millennials and Gen Z,” said GaYoon Jung, Vice-President, Brand Design & Innovation, Global SK-II.
“The Andy Warhol X SK-II PITERA Essence Limited Edition collection is our biggest art collaboration yet. With this collection we are pushing the boundaries of pop culture to connect with our consumers through aspects in life they value like art and meaningful purpose.”
“No one understood the relationship between advertising and culture more than Andy Warhol himself. So we went into his vast creative playground, to bring to life his fascination with the world of broadcast. Part of which has been beautifully immortalised onto the SK-II Limited Edition bottles,” added Gary Lim, Creative, Forsman & Bodenfors Singapore.